Overview Of The Role:

The Digital Marketing Manager at Al-Futtaim Group is responsible for leading the strategic planning and execution of digital marketing initiatives to drive growth across retail brands. This role requires a strong focus on developing high-impact marketing strategies across all digital channels, optimizing marketing performance, and achieving measurable business outcomes. The manager will collaborate with senior leadership to align marketing efforts with business goals, manage a team of marketing professionals, and ensure that cutting-edge analytics and data-driven insights inform all strategic decisions. Additionally, this position involves managing significant budgets, vendor relations, and fostering a culture of continuous improvement and innovation.

What You Will Do:

Digital Marketing Strategy

Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
Focus on driving retail and e-commerce growth across all AFG retail brands.

Executive Presentation and Stakeholder Management

Act as the primary liaison between the digital marketing team and senior leadership.
Prepare and deliver compelling oral presentations on marketing performance, budget allocation, and strategic recommendations to executive stakeholders.
Translate complex data into clear, actionable business insights.

Team Leadership and People Management

Oversee and manage a high-performing team of up to 5 digital marketing professionals.
Provide structured coaching, mentorship, and performance feedback to ensure a collaborative and high-performing work environment.

Data Strategy and Visualization

Lead the Digital Business Analytics team to manage, analyze, and interpret complex business intelligence data.
Oversee the creation of best-in-class data visualizations and reporting dashboards using tools like Power BI and Looker.
Monitor KPIs such as Cost to Income ratio (CIR), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC).

Predictive Marketing Campaigns

Lead the development and execution of targeted predictive marketing campaigns using Customer Data Platform (CDP) audience and product catalog.
Optimize customer acquisition and retention rates.

Performance Marketing Management

Manage all aspects of performance marketing including Paid Search (PPC), Paid Social, Affiliates, and Display Advertising.
Ensure alignment with strict ROI/efficiency targets and manage a significant budget.

Agency and Vendor Management

Marketing Activities and Optimization

Plan, execute, and measure a variety of marketing activities with a focus on full-funnel optimization.
Conduct performance-based paid search, social, and display campaigns.
Implement SEO initiatives to drive organic traffic and content marketing.
Continuously monitor, analyze, and report on marketing campaign performance.
Utilize A/B and multivariate testing to identify areas for improvement and optimize campaign effectiveness.

Industry Knowledge and Innovation

Maintain expert-level knowledge of the latest digital marketing trends, technologies, and retail industry best practices.
Recommend innovative strategies to maintain competitive advantage.

Skills

Required Skills To Be Successful:

Proficiency in digital marketing strategies and platforms.
Excellent oral presentation and communication skills.
Strong team leadership and people management abilities.
Analytical skills with experience in using data visualization tools like Power BI and Looker.

What Qualifies You For The Role:

Minimum 5 years of experience in a progressive retail multi-brand digital marketing leadership role.
Proven track record of developing and implementing high-ROI digital marketing strategies across SEO, SEM, Social Media, and Email Marketing.
Exceptional oral presentation skills with the ability to articulate complex marketing strategies and results to executive management.
Strong understanding of business analytics, Customer Data Platforms, and marketing automation platforms.
Data-driven decision making with a strong analytical mindset.
Expertise in managing large digital marketing budgets and understanding of budgeting, forecasting, and P&L management in a retail context.

Al Futtaim Group

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