Inspire | Exhilarate | Delight
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.
To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.
What you'll be doing
Faces is one of the leading beauty omni-retailers with the latest in fragrances, skincare, makeup, haircare and home fragrances in the region, with over 20 years of presence and expertise in the Middle East. We are in a transformative chapter where we are building a beauty destination that provides expertise and inspiration through products, services and experiences to suit everyone's needs and preference. We go beyond being a transactional experience, we bring an immersive customer experience through discovery and curation.
Working as Marketing Manager for Faces, you will be responsible for overseeing a wide range of marketing activities, helping the brand reach the right people and building brand awareness across the regions. We are looking for someone who can bring creativity to this role and build the annual marketing strategy, with a strong 360 background (Middle East market knowledge is preferred). You will oversee Faces main markets including: UAE, KSA and Egypt, where we have 57 stores plus ecommerce.
Marketing role & responsibilities:
- Reporting directly into the Director of Marketing, you will lead all aspects of marketing activities for Faces including brand identity development, campaigns, tactical promotions, media planning as well as product development and research.
- Working closely with the PR agency for annual PR strategies and ensuring the PR strategy is aligned for all campaigns, activations and events (inclusive of execution).
- Working closely with the internal media team for media buying and planning.
- Working closely and building relationships with various beauty partner brands on marketing collaborations.
- Working closely with the Creative Team to create concepts and assets for campaigns.
- Production planning, organization and execution for shoots/campaigns.
- Create the marketing strategy and calendar for the year in line with the wider team to achieve business goals.
- Executing the marketing plan from ideation to execution.
- Follow up closely on the plans' implementation, schedule and activities in all concerned markets.
- Working closely with the internal social media team to build our brand through social channels.
- Manage and coordinate with concerned parties/departments for the execution of campaigns.
- Organise, attend events, and exhibitions.
- Work with the central strategy team to carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns.
- Review and oversee all copy and content to make sure communications are consistent and on brand.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Build strategic relationships internally and externally to deliver the best outcome.
- Understanding of CRM and e-commerce to drive conversion.
- Manage the marketing budget and keep track of expenses.
- Managing direct reports and developing their skillsets.
What you'll need to succeed
- Previous experience in a marketing manager role (minimum of 2 years managerial experience).
- Organisational, leadership and teamwork skills.
- A team player; ability to work cross-functionally with all teams/departments.
- Strong presentation skills and ability to influence stakeholders.
- Ability to build the marketing strategy and annual brand plans.
- Ability to ideate and execute campaigns with a creative flair.
- Previous experience in building brand awareness across the ME region (a focus on KSA and the Gulf is a plus).
- Proven track record of successful campaigns.
- Digital marketing acumen to work closely with performance marketing and e-commerce teams.
- CRM understanding.
- Budget management experience as well as strong commercial and business acumen.
- Production/shoot experience.
- Well versed with activations and events.
- Experienced in managing agencies across media, PR and creative.
- Ability to understand customer and demands research and analyse them to identify strategies.
- Someone who has a creative and conceptual mindset and can think outside of the box!
- Arabic speaking, reading and writing is a plus.
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We invite all applicants to apply
It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
