Technology and systems management
Manage the marketing tech stack: Select, implement, and maintain marketing technology platforms like marketing automation and CRM systems.
Optimize processes: Develop and refine workflows to improve efficiency, such as the lead management process, and create new processes to meet business needs.
Ensure data integrity: Maintain clean and organized marketing data to support accurate reporting and analysis.
Data analysis and reporting
Analyze campaign performance: Monitor and analyze data to measure the effectiveness of marketing campaigns and provide insights for improvement.
Generate reports: Compile and present reports on marketing performance to management.
Track KPIs: Monitor and track performance against key performance indicators (KPIs) and business objectives.
Strategy and execution
Coordinate campaign execution: Oversee the execution of marketing campaigns across various channels.
Contribute to strategy: Help create and implement strategic plans to achieve brand awareness and build customer loyalty.
Manage the budget: Develop and manage the marketing department's budget and track expenses against it.
Team and cross-functional collaboration
Liaise with other departments: Ensure marketing efforts are aligned with business objectives by collaborating with other departments, especially sales.
Train and support staff: Provide training and development to the marketing team to ensure they are using systems and processes effectively.

Skills

Critical thinker and problem-solving skills.
Proficient in communicating crucial messages through written and oral channels.
Proficient in using techniques like descriptive analysis along with knowledge of email, social media, display advertising, and other forms of marketing.
An excellent collaborator adept at solving practical issues from the marketing and promotional point-of-view.

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