About the role

Own Sabaku’s marketing end-to-end: plan campaigns, produce photo/video content, run Instagram & TikTok, grow community, and report results—all while protecting our Japanese-inspired aesthetic.

Key responsibilities

Build monthly plans and editorial calendars (EN & AR).
Shoot & edit photos/reels; manage asset library and brand guidelines.
Post, schedule, and engage daily; respond to comments/DMs & coordinate review replies.
Plan offers/collabs/events; cover pop-ups and launches on-site.
Run & optimize paid social (IG/TikTok); track UTMs and simple landing pages.
Maintain listings (Google, delivery apps) and basic website updates (Squarespace).
Report KPIs and insights; iterate based on data.

Requirements

3–5+ years in F&B/hospitality/lifestyle marketing.
Strong portfolio of café/food photography & short-form video.
Bilingual: Arabic & English (clear copywriting in both).
Hands-on with Instagram/TikTok, Meta Ads, CapCut/Premiere, Lightroom/Photoshop, Canva/Figma, Google Sheets; Squarespace basics.
Tasteful eye for minimal/Japanese aesthetics; fast, organized, data-driven.

Nice to have

Experience with influencer programs.
Familiarity with Emirati audience preferences.

Skills

Copywriting: English (must), Arabic (preferred)

Strong English, Strong Arabic preferred

Instagram/TikTok management & community replies

Food photography & short-form videography

Editing: CapCut/Premiere + Lightroom/Photoshop

Brand/design sense (minimal, on-brand templates)

Campaigns & partnerships; on-site event coverage

Paid social ads + basic analytics/UTMs

Web/listings upkeep (Squarespace, Google Business) and strong organization

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