As a Brand Manager, you will be responsible for developing and executing strategic brand plans that strengthen brand equity, drive market share growth, and deliver business results. You'll lead cross-functional initiatives, ensuring the brand's vision is consistently reflected across all marketing channels and consumer touchpoints.Client DetailsOur client is a leading name in the FMCG industry and home to some of the region's most loved food brandsDescription* Develop and implement annual brand plans, marketing strategies, and campaigns. * Manage the full marketing mix ,ATL, BTL, digital, and shopper marketing to drive consumer engagement. * Conduct market analysis and monitor category trends, competitor activities, and consumer insights. * Manage product innovation, packaging updates, and NPD projects in collaboration with R&D and supply chain. * Oversee marketing budgets and ensure ROI optimization. * Partner closely with sales teams to ensure brand strategies translate into in-market execution.Job Offer* Dynamic, entrepreneurial environment with growth potential. * Competitive compensation package.
* Bachelor's degree in Marketing, Business Administration, or a related field * 5-7 years of experience in brand management within the FMCG sector. * Proven track record in managing food brands or fast-moving consumer goods. * Strong analytical, communication, and project management skills. * Fluency in English and Arabic is a must.
