The Marketing Director will lead global marketing & communications efforts from the HQ in Dubai. This is a strategic and hands-on role which will shape the narrative, and market engagement across key verticals & regions. This person brings strong experience in B2B industrial/energy-sector, comfortable operating at both strategic and execution levels, and is passionate about advancing industrial decarbonization in the Middle East, Europe, and the US.Client DetailsOur client is an industrial clean-energy company that specializes in producing zero-carbon steam for heavy industries - especially in sectors that use a lot of thermal energy (steam) like aluminum, mining, minerals, chemicals, and oil & gas.DescriptionBrand & Narrative Leadership * Own and refine the brand identity, messaging, and positioning across all markets. * Translate technical solutions into compelling narratives tailored for industrial customers, policymakers, and investors. * Ensure brand consistency across all materials, digital assets, and communications.Marketing Communications & Content * Lead the development of high-quality content: press releases, white papers, case studies, videos, investor materials, and thought-leadership pieces. * Manage media relations and coordinate with PR agencies where needed. * Craft messaging for major announcements, partnerships, milestones, and fundraising rounds.Digital Presence & Web Strategy * Oversee the design, management, and evolution of the website. * Develop digital campaigns to reach industrial buyers, partners, and investors. * Optimize SEO, analytics, and inbound lead generation.Social Media & Public Engagement * Build and execute a social strategy that amplifies the company's leadership in solar thermal and industrial decarbonization. * Manage corporate social channels (LinkedIn as primary; X/YouTube optional). * Develop multimedia content to increase visibility and engagement.Industry Events & Conferences * Lead participation in major industry events (e.g., Future Minerals Forum, ADIPEC, COP, industry summits in Saudi Arabia, Europe, and the U.S.). * Organize customer workshops, investor events, and speaking engagements for executives. * Own the full events calendar, planning, and execution.Vertical-Specific Marketing * Develop targeted campaigns and materials for priority sectors: * Aluminum/alumina * Mining * Oil & gas (including steam and EOR) * Building materials * Build segmented messaging aligned with buyer needs, technical attributes, and regional context.Investor & Stakeholder Communications * Support strategic communications for GCC sovereign wealth funds, European investors, and U.S. partners. * Prepare materials for investor roadshows, term sheets, and ecosystem engagement.Cross-Functional Leadership * Work closely with Sales, Technology, and Executive teams to ensure alignment of messaging and market strategy. * Oversee external agencies, contractors, and creative partners.Job Offer* Opportunity to shape the brand of a company solving one of the largest decarbonization challenges on the planet. * A highly collaborative and mission-driven culture. * Exposure to decision-makers across global industrials, investors, and governments. * Competitive compensation package.
Must-Have * 10+ years of marketing experience, ideally in energy, industrials, renewables, or infrastructure. * Demonstrated success in B2B marketing with complex technical products. * Strong writing and storytelling ability, able to turn engineering into compelling narrative. * Experience managing digital platforms, websites, and analytics tools. * Track record of event leadership and end-to-end project management. * Global mindset and comfort engaging with clients and investors across the Middle East, Europe, and the U.S.Nice-to-Have * Experience in the GCC energy ecosystem. * Familiarity with industrial decarbonization, solar thermal, or process industries. * PR and media-relations background. * Graphic design, video production, or creative direction exposure.
