The Senior Manager - Branding and Marketing will oversee the development and implementation of branding strategies that reinforce real estate brand identity, ensuring alignment with branding and communication directives. Lead the execution of 360-degree campaigns for destination and new project launches.Client DetailsA leading Real Estate developer building multi billion communities resharing the Real estate landscapeDescription* Develop and execute integrated branding and marketing strategies that align with business objectives and amplify brand identity, leveraging market insights and industry trends. * Define and articulate the brand vision, proposition, and messaging to internal and external stakeholders, ensuring relevance and competitiveness in target markets. * Lead annual planning and budgeting for branding and marketing activities across all channels. * Own the full campaign lifecycle, from ideation and strategy, through production, execution, and post-launch analysis. * Establish campaign goals, KPIs, target audiences, messaging, timelines, and channel mix; ensure alignment with overall brand and marketing objectives. * Manage multi-channel campaign launches across digital (social, web, email), offline (events, OOH), and PR, ensuring on-time, on-budget, and high-standard delivery. * Analyze campaign performance, extract insights, and drive continuous improvement through data-driven recommendations and agile reallocation of resources * Maintain and evolve comprehensive brand guidelines to ensure consistent brand representation across all touchpoints * Oversee major branding and marketing events, including product launches, conferences, sponsorships, and community engagement activitiesJob Offer* Competitive salary range between AED 40,000 and AED 55,000. * Permanent role with growth opportunities in the leisure, travel & tourism industry. * A supportive and innovative work environment. * Opportunity to lead impactful branding and marketing initiatives.If you are ready to take the next step in your career as a Senior Manager - Branding and Marketing, we encourage you to apply now!
A successful Senior Manager - Branding and Marketing should have: * A degree in Marketing, Communications, or a related field. * Prior marketing / branding experience in Real Estate in UAE * Strong communication and interpersonal skills with the ability to effectively engage stakeholders at all levels * Strong analytical, organizational, and strategic thinking abilities * Proficiency in branding tools and software, including Adobe Creative Suite * Strong project management skills with the ability to oversee multiple branding initiatives simultaneously * Creative and innovative mindset to develop unique branding strategies and solutions * Ability to adapt to changing market conditions and adjust branding strategies
