Guildhall is supporting a leading neo-luxury real estate developer in the UAE in their search for a Head of Marketing. This executive role oversees the full marketing ecosystem including brand, creative, digital, PR, media, events, and experience.Key Responsibilities1. Brand Leadership & Positioning* Lead and evolve the company’s neo-luxury brand strategy and visual identity.* Ensure brand consistency across all digital, physical, and experiential touchpoints.* Develop brand guidelines, design systems, and governance frameworks.2. Team Leadership & Vendor Management* Oversee all marketing, creative, content, and digital functions.* Manage agencies, production partners, media houses, and influencers.* Align marketing strategies with Sales, Operations, Innovation, and executive leadership.3. Launches, Events & Experiential Marketing* Lead strategy and execution for project launches, brand events, and activations.* Ensure high-quality storytelling and immersive brand experiences.* Oversee event budgeting, production quality, and performance metrics.4. Media Strategy & Campaign Performance* Drive digital and traditional media planning, buying, and analytics.* Oversee creative development and ensure strong campaign performance.* Optimize lead generation, ROI, and media placement.5. Creative Direction & 3D Content* Oversee all 3D renders, animations, and visual content for projects.* Ensure alignment with architectural standards and luxury visual benchmarks.* Approve all final visuals and creative assets.6. PR, Communications & Reputation Management* Lead PR strategy, corporate communication, and media relations.* Manage influencer partnerships and brand collaborations.* Monitor sentiment, share of voice, and overall brand reputation.
* Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).* 10–15+ years of experience, including senior leadership roles in luxury real estate, hospitality, lifestyle, or premium consumer brands.* Proven track record of building and executing high-impact marketing strategies.* Strong background in brand building, digital marketing, media management, and experiential events.* Deep knowledge of regional market trends, customer behaviours, and luxury positioning.* Outstanding leadership, creative direction, and stakeholder management skills.* Experience managing large teams and multi-million-dollar marketing budgets.
