Middle East Executive is hiring for a Leading Facilities and Catering Management client based in Abu Dhabi. Below are job requirements for the roleStrategic Marketing & Brand Positioning - Develop and implement a comprehensive marketing strategy aligned with corporate growth goals and sector priorities, including Energy, Government, Defence, Healthcare, and Corporate sectors. - Strengthen brand positioning through unified messaging across all marketing materials, presentations, and digital platforms. ? Enhance corporate visibility by showcasing client success stories, case studies, and operational excellence. - Ensure all marketing initiatives align with the company’s business development processes and CRM systems. Lead Generation & Client Engagement - Plan and execute targeted B2B digital campaigns to generate qualified leads within strategic sectors. - Develop and manage sector-specific marketing initiatives that support business development and revenue growth. - Monitor, analyze, and report on lead generation performance to support BD teams in achieving KPIs related to new contracts, cross-selling, and diversification. - Coordinate company participation in major industry exhibitions, conferences, and networking events to enhance market presence. Digital & Content Marketing - Develop and manage an annual content calendar highlighting company milestones, mobilizations, innovations, and thought leadership. '- Oversee the creation of branded materials such as videos, brochures, client presentations, and newsletters aligned with sector priorities. - Manage SEO, social media presence, and digital analytics to ensure continuous growth in visibility and engagement. - Collaborate with Group Marketing and external agencies for PR, web optimization, and creative execution. - Ensure all marketing and digital activities are data-driven and directly contribute to lead-generation goals. Market Intelligence - Conduct market research and competitor analysis to identify business opportunities, market shifts, and potential risks. - Maintain a marketing intelligence dashboard tracking campaign ROI, digital performance metrics, and market penetration. - Provide monthly reports and insights to the Business Development Director on market trends influencing client decision-making. Internal Collaboration - Work closely with the Business Development team to ensure all marketing efforts align with pipeline growth and tender success.- Collaborate with the Bid and Proposals team to align marketing collateral with submission requirements and sector-specific messaging.
Candidate Requirements - Experience: 5–7 years of B2B marketing experience within the UAE, in Facilities Management, Catering, or Contracting industries. - Education: Bachelor’s degree in Marketing, Communications, or Business Administration. Key Skills: - Proven track record in B2B lead generation and digital marketing campaign management. - Strong storytelling and brand-building abilities within service-based industries. - Expertise in digital tools, analytics platforms, and CRM systems. - Excellent written, visual, and communication skills. - Strong understanding of marketing ROI measurement, reporting, and performance analysis. - Dynamic, adaptable to change, delivering under pressure and innovative. Mindset: - Hands-on, commercially driven, and capable of managing a lean yet impactful marketing function that directly supports revenue targets. Key Performance Indicators (KPIs) - Lead Generation: Number and quality of marketing-qualified leads contributing to the sales pipeline. - Brand Visibility: Growth in digital engagement, followers, and brand recognition across key sectors (Energy, Government, Healthcare, etc.). - Campaign ROI: Conversion of marketing campaigns into measurable business opportunities. - Content Delivery: Timeliness and quality of marketing materials for tenders, presentations, and events.
